|10-02-2014, 04:16 PM||#1|
Qgrabs.com innovative deals platform suited for Doha
Qgrabs.com an online daily deal website, integrated with social media to connect businesses in Doha with consumers in a new innovative way.
The idea is not exactly innovative, however new to the region, it is surely adding a little more than traditional marketing channels in Qatar.
Each day, Qgrabs features new deals on different items and discounts from a variety of places that can get up to 50% to 90% off.
Customers can “grab” the deal through online payments and print-out coupons from the website to later redeem them at the business.
Qgrabs.com’s founders are long-time residents in Qatar, and have a deep grasp of Doha’s culture.
According to Maya Chami, Co-Founder and Managing Partner of Qgrabs.com, there was no online platform available that were able to keep pace with a rapid population growth in a small place like Doha.
The founders found room to connect the buying mass with businesses with the new platform; the daily deal, links between businesses and consumers by utilizing the power of social media.
Chami recalls on their first deal in March 2012. “We really began laying the ground-work almost a year prior by introducing businesses to the concept and developing a loyal Grabber following (yes, that’s you reader… you know you wanna be one!).”
At the time, businesses were finding it difficult to promote their brands or gather the footfall they need.
“For businesses, it’s a great way to showcase their offerings and generate traffic by harnessing the power of group buying and social media. If people find the deal interesting they can tell their friends about it, for example simply liking the deal on our Facebook page, and slowly the deal starts generating a buzz,” he added .
Qgrabs.com also managed to provide a striking gain for businesses, as they can track exactly how many people are showing interest in the deal. Businesses working with Qgrabs.com only pay commissions on vouchers sold.
Qgrabs.com get a thumbs up!
In our opinion, Qgrabs.com found a brilliant solution to another problem that faces online marketing and sales platforms; Logistics!
We can see the power of Qgrabs was in filling the gap seen in comparison to similar business models in Qatar. For expample, Voucherclub.com offers deals and discounts to subscribed members only for a standard fee. Megadealsqatar.com has a similar concept but rather only focuses on business advertising and clients only get to view available deals. Another example is justthedeal.com that offers discounts only to MasterCard holders in Qatar and Kuwait; Qgrabs here managed to create a new blended business model between both.
Qgrabs capitalizes on the concept of concentrated e-marketing for businesses and took the step forward to secure the acquisition filling the gap in the available models as mentioned.
Offering direct online payment and print-out coupons for available offers veered off the possibility that clients may get the wrong product, delay the purchase, or get the right product too late.
On the quality front, Qgrabs.com doesn’t have to worry about products that are not up to standards. It works somewhat like an intermediary between the two parties; clients have the choice to grab the discount and the redemption is directly with the business and that leaves the user experience more concentrated on the business side rather than a top priority for Qgrabs to manage.
Qgrabs’s only setback when starting their business was awareness, according to Chami. It was the first time something like this had been launched in Doha.
Nonetheless, by engaging the community in Doha, and sparking their interest with “I want it now” type of deals, businesses and consumers started to really recognize their innovative approach.
The team of Qgrabs.com also induced a “What’s in it for Me” factor, as businesses started to see the value of this concept, and what it could do to help them grow their business.
Qgrabs.com’s success simply shows what it takes to make a successful business, providing what the community needs, and in this case, what Doha needs.
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