|11-14-2014, 12:03 PM||#1|
Yahoo buys BrightRoll for $640m
After a sever harsh financial period, the technology giant, Yahoo, bought BrightRoll, the digital video advertising service for $640 million as an attempt to boost its revenue and overall performance this coming period.
The acquisition of BrightRoll was announced this Tuesday and came just after that Yahoo sold part of its stake in Alibaba Group Holding Ltd; the recent Chinese uprising e-commerce star service.
According to Yahoo, besides already being profitable, BrighRoll unique internet services allowed in the U.S many of the biggest advertisers to generate more than $100 million in revenue annually.
BrightRoll basically helps to mechanically place ads in videos displayed on mobile devices and personal computers and offered this service efficiently for years.
As a result of its previous downfall in production Yahoo continued on downsizing in the Middle East and reducing its workforce but affirmed this week that it will not close its offices in Dubai as it did in Jordan, Egypt and India.
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